Comment by andrewmcwatters
Comment by andrewmcwatters a year ago
I hate it when we repeat this like it’s true. No, you really do need to have the product built if you’re not selling to a very, very small handful of high-touch customers from the get-go.
That’s right, the product is required in some cases. The plan on how to build relationships with customers is required in all cases. It’s even better if those relationships already exist.