They’re not. Some buy a Verified Mark Certificate (e.g. ikea.{com, ca, fr, maybe others} do), but most won’t ever (e.g. the first one on https://bimi-explorer.svg.zone/bimi/list.html 026430010.co.il, and a slightly random other dailydot.com). Also the two Mark Verifying Authorities listed at https://bimigroup.org/implementation-guide/ currently talk about approximately $1,300 and $1,600 per year, less than the $2,000 you say though recurring.
They’re not. Some buy a Verified Mark Certificate (e.g. ikea.{com, ca, fr, maybe others} do), but most won’t ever (e.g. the first one on https://bimi-explorer.svg.zone/bimi/list.html 026430010.co.il, and a slightly random other dailydot.com). Also the two Mark Verifying Authorities listed at https://bimigroup.org/implementation-guide/ currently talk about approximately $1,300 and $1,600 per year, less than the $2,000 you say though recurring.