Comment by MichaelZuo
Comment by MichaelZuo 3 hours ago
Why would airlines even want penny pinching customers to snag the best deals via a third party?
At the very least it would make more sense to let their own frequent flyers snag such deals.
Comment by MichaelZuo 3 hours ago
Why would airlines even want penny pinching customers to snag the best deals via a third party?
At the very least it would make more sense to let their own frequent flyers snag such deals.
One reason I could see is to keep perceived price level for the frequent flyers. If they don't see best deals they won't expect those. And the hardcore deal hunters are not loyal to you or your brand.
Giving frequent flyers very good deals make them expect them, thus not be so willing to pay "regular" price.
Same reason they offer deals in the first place, price discrimination and yield management.