Comment by mmooss

What should be shocking business is right in front of our noses: Other reports say investors in Musk's aquisition of Twitter are on the hook for billions of dollars.

How do they (and other investors in X) stand by while Musk sacrifices large markets for personal political battles? It's not just Brazil - look at how he gives up advertising revenue in order to promote far-right hate speech on X.

More broadly, if a corporation invests in DEI or ESG, which are relatively cheap, there's an uproar that it's not appropriate for businesses. If Musk (or others) lose large amounts for partisan political battles, it's accepted. In part I'm just saying the obvious: the uproars about DEI and ESG is has nothing to do with business or profits, and is really about reactionary politics. On the other hand, it's still shocking that investors give sacrifice this much money for Musk's and other people's partisan 'cause'.

Perhaps they feel they have much wealth to gain from the 'cause', which arguably is about big business and wealth seizing political power (see the Lewis Powell memo and, for example: https://the.levernews.com/master-plan/ ).