Comment by montag
I think this effort is positive, but a bit misdirected. Think data breach liability. Facebook and YouTube are willing and capable defenders of sensitive customer data. Watch the AshleyMadison documentary. Arrogant disregard for customer privacy and almost no culpability. These smaller, irresponsible players are where consumers are most vulnerable.
Agreed. Mid-sized/smaller players are the places which have very poor data & security practices. Especially when they require PII as part of their operations.
Meta, Google are much better stewards of their users data. One misconception I see is claiming these companies sell user data. I'd instead say that they sell user attention.