Comment by bsder
> This isn't a Forbes issue, or a Google issue.
That's wrong. This is very much a Google monopoly issue.
Google has zero incentive to improve search for users since there is no competition. Google has every incentive to maximize the amount of money that search makes them.
Simply busting up companies with monopolies would fix 80%+ of the problems.
> Google has zero incentive to improve search for users since there is no competition.
Not sure I buy this. People will overwhemingly choose 'cheap' over all other qualities. Anyone providing the sort of competition to Google will have to 1) do it for free, 2) be better enough to displace users, and 3) stay in business long enough to matter. Even if you broke Google up, who would be in a position to compete with their search platform?