Comment by ilbeeper
What you write seems very interesting, but I'm afraid I'm not fully grasping it. There are few immediate counter examples I can give, and I wonder if I'm missing a point and those are not really counter examples.
Is Gmail a highly customized website? What about Atlassian suite?
Gmail is one, not making money, and two is mostly showing text files that already exist.
Is gmail viable as a standalone company?