Comment by phatfish

For me in the UK "best pet insurance" is squatted by The Telegraph and "best cbd gummies" has Forbes top and The Independent second.

I assume all media companies that have a "trusted domain" and are already involved in aggressive SEO are using this as a revenue generator.

The sites that turned exclusively into link farms like about.com could be whacked by Google eventually and everyone was happy. But if they try that with well known media brands there will be cries of censorship--whether it is collateral damage to some genuine journalistic content, or Google "taking away" a revenue stream.