Comment by OptionOfT

This is not that different from this guy who posted how he 'stole' CEO traffic from his competitor.

https://news.ycombinator.com/item?id=38433856

And it is not that different (albeit at a smaller scale) from what websites like mini partition wizard has been doing. Their sitemaps are full of articles that don't relate at all to their tool:

https://www.partitionwizard.com/news_en_sitemap.xml

https://www.partitionwizard.com/partitionmagic_en_sitemap.xm...

All these 'articles' pollute search engines.