Comment by ericmcer
"So we have $29M in annual revenue on an average of 3.4M searches per month in 2021." Is this real? That averages out to 40m searches, so .75 per. It seems insane to get close to $1 per search. I figured the return was closer to a penny or even a fraction of one.
When I did search (AdWords) for Thomas Cook, a now defunct but then major travel agency, we'd pay £10 or more to Google for a single click sometimes. (Full story: https://news.ycombinator.com/item?id=21046731)