Comment by Arnt

I… think that at the end of the day, Google wants you to run v6.

Google competes with Facebook. Facebook wants sites to host Facebook Pages and such, which needs no IP addresses. Google wants lots of websites and other services on an open web, to which it can sell lots of ads, and for which it can run a good search engine that again brings in lots of opportunities. A lack of IP addresses isn't a problem for Facebook, but it is one for people who want to host new web sites and other services. And therefore Google wants to alleviate that problem, with which IPv6 can help.