Comment by csallen
This exactly. I don't think the average person is as comfortable as a medical professional at starting at videos/images of messed up teeth, injuries, disease, etc. It's not exactly what we want to stare at when learning.
This exactly. I don't think the average person is as comfortable as a medical professional at starting at videos/images of messed up teeth, injuries, disease, etc. It's not exactly what we want to stare at when learning.
Another perspective, I don't feel like these informational videos need to be exciting. For this, I feel like 'just the facts' are a breath of fresh air.
Maybe exciting is the wrong word, but compelling is a better one.
For example, just the order of how you present information matters. Compare these two approaches:
1. "If you don't floss enough, then <BadThing> may happen. Here's tips on how to floss: A, B, C."
2. "Here's tips on how to to floss: A, B, C. Btw, this can help prevent <BadThing>."
The first is better. "Boring" information ceases to be boring and instead becomes compelling when you have a strong reason to want to know the information. Thus, it's important to hook people by giving them that motivational reason to watch/listen before you jump right into a video or article. Otherwise, you will likely only retain viewers who already arrive with their own personal motivations.
The very first video, pinned to the top, is titled "Why is oral hygiene important?" and lists both <BadThing> and <GoodThing>.
The site follows approach 1 as you suggest (at least it does today).
Also, while I'm at it, I'd suggest maybe putting an hour or two of research into how to make content… exciting? I know you're a dentist and a software engineer, not a YouTuber, but it's worth looking up a bit about what YouTubers and entertainers know about how to hold an audience's attention. Just a few small changes can probably result in a 1.5-3x improvement in the number of people who make it to the end of a video.