Comment by lurkshark

This is both dystopian and hilarious.

23andMe a subsidiary of Pizza Hut... We know exactly what you crave and it ain't anchovies.

You’d have to work out what variants predispose for that which is no easy task. And once you did that you don’t even really need individual dna data. You might find say a swedish population tends to have the variant and you just target swedes in general.

> Say they go bankrupt and an ad-tech data broker buys their assets. Now DraftKings can laser focus their ads to folks genetically predisposed to addiction.

Excellent example, but yikes!