Comment by kylebenzle 10 months ago
Without marketing speak can I ask why anyone would have a need for a service like grammerly, I always thought it was odd trying to sell a subscription based spell checker (AI is just a REALLY good spell checker).
The "grammar" part, at least in a professional setting. You might be shocked at how many people will write an email pretty much like they would talk to friends at a club or send a text message (complete with emojis!) or just generally butcher professional correspondence.
So it may be more attractive to employers to check their employees' output, rather than an individual checking his own?
No, it's also useful to check your own writing. I've used it as both an Editor and a Writer.
It is widely used in countries where the professional language is English, but the native language of the speakers is not.
For example, most Slavic languages don't have the same definite/indefinite article system English does, which means that whilst someone could speak and write excellent English, the correct usage of "a" and "the" is a constant conscious struggle, where having a tool to check and correct your working is really useful. In Greek, word order is not so important. And so on.
Spell check usually just doesn't cut it, and when it does (say, in Word), it usually isn't universally available.
Personally, I have long wanted such a system for German, which I am not native in. Lucky for me DeepL launched a similar product with German support.
A recent example for me was that I was universally using "bekommen" as a literal translation of "receive" in all sentences where I needed that word. Through DeepL I learned that the more appropriate word in a bunch of contexts is "erhalten", which is the sort of thing that I would never have got from a spell check.
Grammarly is notably a Ukrainian founded company.
They aren't a native English speaker and would like a hand with phrasing.
Non-native speakers find it useful since it doesn't just fix spelling but also fixes correctness, directness, tone and tense. It gives you an indication of how your writing comes across, e.g. friendly, aggressive, assertive, polite.
English can be a very nuanced language - easy to learn, difficult to master. Grammarly helps with that.