Comment by thaumasiotes

> the book “In the Plex” by journalist Steven Levy presented the following explanation for the name choice:

>> Page’s dorm roommate suggested they call it “googol.” . . . “The name reflected the scale of what we were doing,” Brin explained a few years later.

>> Page misspelled the word, which was just as well since the Internet address for the correct spelling was already taken. “Google” was available.

This is interesting, since the story I heard was that they settled on the spelling after an early investor made a check out to that spelling.