Comment by epolanski
Not sure the title has the right framing.
It's hard to compete with AMD which is the only tech company to offer both x86 and a solid GPU technology that comes with it.
On top of that you have backwards compatibility woes and the uncertainty around Intel being able to deliver on its foundry.
All in all, this win would've been a great deal for Intel's foundry in PR, but money wise those were never going to be huge sums.
Backward compatibility guarantees is a significant one, I think. A lot of the QA process for console games is predicated on testing against a fixed set of hardware configurations, and various race conditions and other weirdness can start crawling out of the woodwork even with modest changes. This has been seen on many games running on emulators, on hacked console firmwares that allow overclocking (e.g. by running the CPU at the "native" clock speed in backward compatibility mode), or with framerate unlocking patches.