Comment by ethbr1
It's in trademark as long as Disney registers and renews the trademark in whatever country.
And trademark doesn't protect against any and all use in the same way copyright does -- only uses that might create consumer confusion with the trademark owner's uses.
Presumably, a company that has been selling grocery staples since 1935 with that logo isn't creating much confusion.
Arguably, Paraguayan Mickey has a better claim that modern do-everything Disney Mickey is infringing on its long-established trademark...
> Presumably, a company that has been selling grocery staples since 1935 with that logo isn't creating much confusion.
Yes, though their mascot might be? The article itself clearly states that the locals seem to associate the man-in-costume-mascot with going to Disneyland.