Comment by lcordier
"The new business road test" - John Mullins "Will it fly" - Pat Flynn
"Start marketing" - Rob Walling (https://robwalling.com/assets/ebook.pdf) I recommend the article on "Why Startup Founders Should Stop Reading Business Books" ;)
(don't know where I got this...)
Ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.
Explanation:
AWFUL IDEA -1
WEAK IDEA 1
SO-SO IDEA 5
GOOD IDEA 10
GREAT IDEA 15
BRILLIANT IDEA 20
NO EXECUTION $1
WEAK EXECUTION $1000
SO-SO EXECUTION $10,000
GOOD EXECUTION $100,000
GREAT EXECUTION $1,000,000
BRILLIANT EXECUTION $10,000,000
The most brilliant idea, with no execution, is worth $20.
The most brilliant idea takes great execution to be worth $20,000,000.
That’s why I don’t want to hear people’s ideas.
I’m not interested until I see their execution.
This is from "Anything You Want" by Derek Sivers.
Take what he says with a pinch of salt. He stumbled across an idea with high PMF, so a lot of what he writes is due to survivorship bias and luck.
If people are knocking your door down for your product you can afford to make mistakes. It also doesn't mean your advice is worth much since there's little guarantee you can repeat your success.