Comment by flpm
While I am not in the startup world, I feel like "Continuous Discovery Habits" by Teresa Torres would be a great read covering a similar topic. It talks about how to manage the business needs vs customer needs and focusing on outcome vs output. About continuously engaging with customer to validate your assumptions, etc.
In general anything on Human Centered Design could be useful.
I like this book, but am curious if you've seen any third-party case studies written about using her framework?
I tried to use it a while back but found it a bit bureaucratic for a startup. Felt better-placed for large orgs with distinct product management teams.